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Healthcare Branding & Digital Marketing Case Study

SisterB Health Services

SisterB Health Services demonstrates how healthcare branding, digital communication and patient-facing marketing can work together as one cohesive system.

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Scope of work

One Visual System Across Every Channel

Branding, website, healthcare content and patient communication delivered as one connected system.

Brand Identity

  • Logo
  • Brand assets
  • Colour system
  • Visual consistency

Website

  • Practice website presentation
  • Content structure
  • Mobile-responsive layout
  • www.bewellsisterb.co.za

Healthcare Campaigns

  • Hypertension
  • Antenatal care
  • Family planning
  • IV therapy
  • Women's health
  • Patient education

Patient Communication

  • Clinic notices
  • Medical-aid notices
  • Service announcements
  • Product availability notices

Social & Video

  • TikTok concepts
  • Canva campaigns
  • CapCut concepts
  • Short-form video content

Want this level of visual consistency across your own practice channels? Start with a guided practice assessment.

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Project journey

Brand → Website → Content → Patient Communication → Digital Campaigns

Each stage builds on the previous one to create one consistent patient-facing system.

  1. Brand
  2. Website
  3. Content
  4. Patient Communication
  5. Digital Campaigns

Project gallery

Actual Work Delivered

Real SisterB Health Services assets, grouped by the work area they belong to.

Brand Identity

  • Logo
  • Brand assets
  • Colours
  • Visual identity
Primary logo — transparent master fileSisterB Health Services logo with heart, nurse illustration and wordmark
Social-media brand treatmentSisterB Health Services logo styled with hearts for social media posts

Brand Stationery & Contact Lock-up

  • Contact details
  • WhatsApp lock-up
  • Email lock-up
  • Consistent typography
Contact lock-up used on stationery and WhatsAppSisterB Health Services logo lock-up with WhatsApp number and email address

Healthcare Content

  • Hypertension awareness
  • Patient education
  • Wellness messaging
Patient education poster — For every problem there is a solutionPoster reading For every problem there is a solution in SisterB brand colours
Patient education poster — Stay safe and be wellPoster reading Stay safe and be well in SisterB brand colours
Campaign poster — free sonar offerSisterB Health Services poster offering free sonar scans to five pregnant patients
Patient education video — antenatal visitsShort-form patient education video about attending antenatal visits
Service video — sonar scanningShort-form video explaining the clinic's sonar (ultrasound) scanning service
Clinic announcement — oral contraceptives in stockPoster announcing that oral contraceptives are back in stock, listing five health benefits

Patient Communication

  • Clinic notices
  • Service announcements
  • Operating-hours updates
Clinic closure notice — Women's Day weekendSisterB Health Services clinic closure notice for the Women's Day weekend
Patient notice — revised consulting hoursNotice advising patients that the locum sister is unavailable and revised consulting hours apply
Seasonal campaign — National Women's Day messageNational Women's Day message from SisterB Health Services to its patients
Service campaign — telehealth consultationsTelehealth service poster offering consultations from home at R300 per consultation

Video & Social Media

  • Short-form video
  • Patient education video
  • Social-media content
Short-form video — Let's talk about hypertensionShort-form video: Let's talk about hypertension
Social graphic — “Welcomes You”SisterB Health Services social graphic reading Welcomes You and thanks you for your support

Clinic Signage & Environment

  • Exterior signage
  • Window graphics
  • Service boards
  • Patient-facing environment
Street signboard — services, hours and contact detailsLarge SisterB Health Services street signboard listing clinic services, operating hours and contact numbers
Clinic window graphic — service listSisterB Clinic window graphic listing HIV testing, antenatal care, postnatal care and screening services
Illustrated window panel — practice positioningIllustrated SisterB window panel describing affordable private healthcare for women and children
Clinic entrance — Mom and Baby signage and waiting areaSisterB Clinic entrance with Mom and Baby signage and waiting chairs

Website & Digital Presence

  • Website revamp
  • Online presence
  • Booking journey
  • Digital growth
Website revamp walkthroughScreen recording walkthrough of the revamped SisterB Health Services website

Every asset above started with a practice assessment that mapped the channels, patients and services first.

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Case study summary

Challenge, Approach, Outcome

Challenge

Build and maintain a professional healthcare presence across multiple patient-facing channels.

Approach

Develop cohesive branding, website presentation, healthcare content, promotional campaigns and patient communication materials.

Outcome

A more consistent and professional digital presence across the practice's patient-facing communication channels.

Ready for the same challenge-to-outcome path in your practice? The 5-step assessment takes a few minutes.

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